VisualOn’s Adaptive NightVision Feature Enhances Proprietary Media Platform


This April, VisualOn Inc. will be an exhibitor at the 2020 NAB Show in Las Vegas, which no doubt comes from its success as an industry-proven video streaming solutions provider, Last year, the company announced the general availability of its Adaptive NightVision feature, which enhances its proprietary Media Platform player by allowing low-light or dark scenes to display more clearly for a superior viewing experience on mobile devices. Subscribers now have the ability to easily select the viewing effects they want directly on their mobile devices, which fulfills the promise of a high-quality, TV Everywhere viewing experience on any screen.

“Something that looks great on a TV in a darkened room may not look good at all on a mobile phone in a coffee shop,” said Colin Dixon, chief analyst and founder, nScreenMedia. “The ability to adapt to a specific viewing environment is critical for service and content providers for every viewer to have a good experience. VisualOn’s solution is a great example of the type of player feature that viewers need to effectively compensate for mobile viewing conditions.”

Today’s cinematography trend is to shoot video with natural lighting, which can translate to a lack of contrast or brightness with certain scenes. When translating these scenes to mobile screens, especially in environments with glare, these viewability issues become more pronounced. VisualOn’s Adaptive NightVision is built on an advanced algorithm that analyzes the video, in real-time, for contrast, brightness, color saturation, and key metrics. Viewers can easily set their preferred experience through a simple slider directly in the Media Platform player.

“Our successful demonstration at NAB and the recent feedback from The Long Night episode of Game of Thrones has prompted greater urgency for Adaptive NightVision,” said Michael Jones, SVP and Head of Business Development, VisualOn. “As streaming services mature, consumers want to experience the same quality that is provided by their traditional TV service on their mobile devices. We feel this is really a democratization of content. Adaptive NightVision provides an optimal viewing experience for mobile devices by giving control to consumers while not limiting artists to create content for small screen viewing.”


About VisualOn



VisualOn is a pioneer in video software technology with years of experience working with the world’s top device makers and streaming video service providers. The company’s vast trove of patented technologies and a team of multimedia experts are trusted by the world’s top media and tech companies to bring their video content to connected screens with high quality and availability, wide compatibility, differentiated features and functionalities, and shortened time-to-market. VisualOn is a private company founded in 2003, with headquarters in Silicon Valley, with global offices in China, Taiwan, South Korea, Japan, France, Germany, and Serbia.

Visit the VisualOn exhibit during the 2020 NAB Show at booth # SU11010.

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