Viz Social launches revamped interface and powerful new Flowics-backed social capabilities

The powerful cloud-native, browser based Flowics backend offers an easy way to curate and visualize content in any production, and add audience engagement tools  

Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces an advanced version of Viz Social.

Completely cloud-native and browser-based, it features a Flowics-based interface to provide a more intuitive and improved experience for users. This version of Viz Social increases speed, simplicity and offers users an advanced suite of integrations with social media and messaging platforms, alongside add-ons such as Twitch and Facebook Live extensions. Users of Viz Social can also incorporate custom data from RSS and JSON feeds.

The sleek and modern interface makes navigation and content curation easier and more efficient, a huge benefit for busy broadcast production hubs. Users simply connect and begin curating posts from all major social media accounts, Facebook, Twitter, Instagram, YouTube, Twitch and WhatsApp, to play out and offer audiences an enhanced experience through high-quality graphics, and the inclusion of user generated commentary. Additionally, advanced filters quicken the process of gathering, managing and visualizing social media content.

“Many conversations we have had with broadcast customers recently have reinforced the need for clever solutions regarding visualization and viewer participation tools. The acquisition of Flowics by Vizrt last year expanded our potential to offer a faster, more efficient, and optimized platform for the curation, management and visualization of social media posts,” says Tehseen Akhtar, Deputy Global Head of Product Management Vizrt Group.

Unique interaction mechanics such as ‘Flock-to-Unlock’ enable producers to generate interest around exclusive content which is ‘unlocked’ by reaching a target. Audience scoring and a real-time on-air progress bar further drives audience engagement. These interactive activities offer a distinctive viewing experience and create memorable giveaway opportunities for content creators.

Other advanced capabilities of Viz Social include: 

  • Easy integration with Vizrt graphics workflows (Viz Trio, Viz Pilot Edge)
  • Supports a wide range of broadcast graphics engines
  • Hashtag-based polls across multiple social media platforms
  • Audience engagement mechanics
  • Social media counters
  • Streaming Extensions


Rounding off the feature set are analytics for meaningful insights to improve audience attraction and retention.

For more information on Viz Social, please visit the product page here.


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Press contacts: Amisa Saari-Stout / Isabella Bertazi


Notes to Editors

About Vizrt:

Vizrt®️ is the world’s leading provider of innovative visual storytelling tools for media content creators in broadcast, enterprise, or new media – unlocking the power of a story for all. Vizrt  offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. Vizrt  offers Flexible Access to our workflows, and our platforms integrate with third-party products because we believe in enabling our customers’ success, giving them the right tool for the job, and accelerating their creative excellence.

More than three billion people watch stories told by Vizrt customers every day including from media companies such as CNN, CBS, NBC, Fox, BBC, Sky Group, Al Jazeera, NDR, ZDF, Network 18, Tencent, and many more.


About Vizrt Group:

Vizrt Group® runs under the passionately held single, simple purpose of “more stories, better told,” supplying media content creators around the world with software-defined visual storytelling tools to help them to build a better-informed world.

The Group contains three of the strongest names in the broadcast technology industry; NewTek, NDI® and Vizrt. All three being creative businesses, built on innovation and grown by our people, with the goal of becoming the most recommended solution provider in the markets we serve.

We combine our strategic pillars of Content-Centricity, Software-Defined, IP First, and Innovation to increase our customers’ success in delivering engaging and immersive content to their audiences.

Vizrt Group is a global and diverse organization with over 750 employees from 64 different nationalities, with offices in 16 countries worldwide. It is privately-owned by a Nordic Capital-led investment consortium.

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