VR, HDR Industry Leaders Headline ASG Annual Workshop

EMERYVILLE, CALIF. – Advanced Systems Group (ASG), a leading video, data, audio and film integration firm, will welcome presenters from Dolby Laboratories, SuperSphere Productions, and Tippett Studio to the ASG Annual Workshop on Dec. 3, 2015, at the New People Cinema at the New People building in San Francisco. Thursday’s workshop will explore high dynamic range (HDR) and cinematic virtual reality (VR) technologies with free presentations beginning at 10 a.m.

Lucas Wilson, founder of SuperSphere Productions, will present “Demystifying VR,” a brief walkthrough of the production and post-production world of VR delivery. As founder of SuperSphere Productions, Wilson oversees the creation of entertaining, immersive VR experiences for clients including FOX, DIRECTV, Samsung, and Reebok. He is also the founder and CEO of Revelens, which is leading the world’s first ad tech platform for VR.

Alex Hessler, CG supervisor at Tippett Studio in Berkeley, Calif., will also focus on VR. He is presently supervising a large format ride for a Chinese theme park and an immersive VR experience directed by Phil Tippett. Prior to joining Tippett Studio, Hessler worked as a lead artist and technical director on Inside Out, Avatar, and The Chronicles of Narnia.

Robert Carroll, senior director of content solutions for imaging at Dolby Laboratories, will discuss Dolby Vision workflow in post production. An industry veteran, Carroll is responsible for production and post-production solutions for Dolby Cinema and Dolby Vision. His move into product development has resulted in five Emmy award-winning products.

“When you discuss emerging technologies like virtual reality or high dynamic range, it’s important to bring in leaders from those industries,” said Dave Van Hoy, president, Advanced Systems Group. “Our annual workshop remains relevant to content creators in the Bay Area because we examine important topics with speakers who are using these technologies for real-world projects.”

ASG’s annual workshop is free and includes lunch, but pre-registration is requested. For online registration and more information, please visit

About ASG:
Based in Northern California with offices in the Pacific Northwest, Southern California and New York City, Advanced Systems Group LLC of Emeryville, Calif., has provided engineering, systems, integration, support and training to the broadcast, film, creative and corporate video markets since 1997. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of largest installers of post-production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 350 SANs, production and post-production systems. For more information, visit or call 510-654-8300.

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