Vū Announces ‘Virtual Production Central’ Schedule of Events at NAB 2023


Vū and Unilumin Present Virtual Production Central: Three Days of Inspirational, Educational Presentations, Panel Discussions and Demonstrations from Virtual Production Industry Leaders and Influencers


( is returning to NAB 2023 in Las Vegas this month to create a high-value, educational and inspirational virtual production experience for attendees: Virtual Production Central, presented by Vū and Unilumin. 

Over the course of three days (April 16 – 18, 2023), Virtual Production Central, located within the Unilumin booth (Booth #C8320) will be the forum for a series of demonstrations, moderated presentations, panel discussions and new virtual production technology announcements. Delivered by executives from Vū and Unilumin, as well as a number of Virtual Production industry experts and influencers, the program is designed to advance the broad adoption of virtual production workflows and techniques, as well as to share best practices that encourage education, community building and growth throughout the virtual production industry.

“Studio executives, production companies, and content creators alike are becoming increasingly interested in how virtual production can help their production,” said Tim Moore, CEO of Vū. “This year we are teaming up with Unilumin to produce Virtual Production Central at NAB as a forum for some of the brightest minds in the industry to share their experience on how virtual production is radically changing their overall productivity and creative capabilities. Our goal is to provide NAB attendees – from every corner of the industry – with valuable in-depth tricks of the trade. VP central will be a place where guests can learn not only what’s possible with Virtual Production today, but the exciting new developments coming in 2023.”

In collaboration with Unilumin, Vū is assembling a multi-day agenda of panel discussions moderated by industry leaders and influencers, and several virtual production-related tech demos and announcements from Vū and its various partners. 

“With the exponential growth of Virtual Production, Unilumin wanted our booth to be more than product this year at NAB,” said Jason Barak, Vice President of Strategic Markets. “Partnering with an industry innovation leader such as Vū, we’re able to tap into a wide array of the thought leadership throughout the entire VP space.”

Featured Talks and Topics

Leaders from such iconic players in the industry, such as Adobe, Epic Games, Amazon Web Services (AWS), SMPTE, and Disguise, as well as industry influencers like Noah Kadner and Jay Holben of ASC Magazine; cinematographers Valentina Vee and Chris Probst; virtual production leaders from Stray Vista, Cube Studio and XR Studios – all coming together on the same stage to discuss the absolute latest developments and the future of virtual production.

To kick off the series of events on Sunday, April 16 at 10:30 am, Tim Moore’s “State of Virtual Production” talk will cover the current trends, innovations, and ideas that are emerging from virtual production technologies and what we can expect in the coming years as this technology continues to evolve.

Virtual Production Central will also feature a number of panel discussions and presentations, with select highlights including:

  • Virtually Limitless – What the Creative Needs to Succeed with Virtual Production: This panel discussion led by executives from Vū, and with participation from Tom Thudiyanplackal of ETC, Todd Freese from Resolution, and Addy Ghani from disguise;
  • Unreal Engine Roadmap, 5.2 – 5.3: Ryan Mayeda, Lead Project Manager for Virtual Production from Epic Games will lead a presentation of what’s coming with Unreal Engine and its impact on Virtual Production;
  • Generative AI And It’s Power Today: Tim Moore of Vū leads this panel discussion, along with leaders from Cuebric, Showrunner and (more detail);
  • Lights, Camera, VAD!: Patrick Palmer from AWS and Connor Murphy from TTF join Vū in a discussion about what goes on behind the scenes in the lead up to, and execution of a successful virtual production shoot.
  • The State of Virtual Production Panel: A continuation of Tim Moore’s keynote presentation, featuring leading voices in virtual production like Noah Kadner, Miles Perkins from Epic Games, and J.T. Rooney from XR Studios.

For more details on the Virtual Production Central schedule, and for more in-depth information and descriptions of each presentation, please visit

About Unilumin 

Unilumin Group Co., Ltd. was founded in 2004 and is a world leading manufacturer of LED display products. Having been one of the early pioneers in direct-view LED displays, Unilumin continues to lead the market with product innovation, cutting-edge R&D and state-of-the art manufacturing facilities. With 5,000 plus employees worldwide, the company is committed to serving clients globally. Unilumin’s US operations include a massive 36,000 square foot operations hub in Orlando, with showrooms, repair facilities and warehouse space. Plus, a New York City Experience Center and project management base. For more information, visit

About Vū 

Vū is an emerging force in shaping the growing virtual production market. With a creatively-diverse and technologically forward-thinking team of experts, Vū blends art and science to redefine virtualization and unlock new ways to visualize the world. With an expanding global network of Vū-operated and affiliate studios, an evolving set of software tools, and a world class team of creative storytellers, virtual artists and technologists, Vū is enabling greater access to advanced virtual production technology. To learn more about Vū, please visit

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