Cube Studio, Powered By Vū, Launches Most Advanced, Comprehensive Virtual Production Studio with Custom LED Volumes for Clients in the UK, Europe
Vū (www.vu.network) today announced that it is expanding the Vū Studio Network beyond North America, partnering with Cube, a video production agency based in London, to launch Cube Studio, Powered by Vū. With this launch, Cube Studio becomes the Company’s first European virtual production studio in the Vū Studio Network, and is poised to accelerate the adoption of elite virtual production services and practices throughout the UK and beyond by leveraging the industry’s most advanced, comprehensive virtual production studio technologies designed, developed and installed by Vū.
CUBE Studio, a brand new 6,500 square-foot, state-of-the-art virtual production studio, will open its doors in April 2023, and will provide a full-service solution for advertising agencies, production houses, enterprise businesses and film and TV. Located just outside of London, CUBE Studio combines innovative LED volume technology with industry-leading game engines, camera-tracking, graphic servers and premium facilities.
The Berkshire-based studio houses a 10.5×5.5m LED volume, designed with Unilumin Upad IV LED panels, which feature HDR image quality, a pixel pitch of 2.5 mm and new DDC (dual drive configuration) technology, plus Brompton Technology processing, to deliver visual excellence.
“We’re proud to be joining Vū’s global studio network, and bringing the UK and European markets a state-of-the-art virtual production studio, backed by years of experience and expertise, investment in R&D and tried and tested technology,” said James Hakesley, CEO of CUBE Studio. “Located in the heart of the UK film and TV district, and a stone’s throw from many of the leading agencies, we’re excited to deliver the very latest innovations in production, and position CUBE Studio at the forefront of the industry. Together, we’re building the bridge between Europe and America and setting the global industry standard for virtual production, allowing crews and talent to receive the same premium experience across the Atlantic.”
Powered by Vū
Every virtual studio that formally partners with Vū becomes a member of what is known as the ‘Vū Network.’ Being part of this network means that each participating studio’s virtual production capabilities are designed, engineered and purpose-built by Vū. These virtual production stages are branded as “Powered by Vū,” giving them industry credibility and brand association with Vū, and certifying that they are built according to Vū’s technology standards and best practices.
About CUBE Studio
CUBE Studio is a virtual production studio, providing a full-service solution for advertising agencies, production houses, enterprise businesses and film and TV. Our premium facility combines the latest LED technology, game engines, camera-tracking and graphic servers to provide a versatile platform for you to create your reality. To learn more, please visit www.cube.studio.
Vū is an emerging force in shaping the growing virtual production market. With a creatively-diverse and technologically forward-thinking team of experts, Vū blends art and science to redefine virtualization and unlock new ways to visualize the world. With an expanding global network of Vū-operated and affiliate studios, an evolving set of software tools, and a world class team of creative storytellers, virtual artists and technologists, Vū is enabling greater access to advanced virtual production technology. To learn more about Vū, please visit www.vu.network.
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