Vū Returns to NAB to Unveil New Virtual Production Technologies, Partnerships and Strategies for 2023

Vū’s ‘Virtual Production Central’ Booth to Showcase Virtual Production Leaders,
Innovators and Tech Demos; Next-Gen ‘Unreal Ride’ Returns


( today announced that it is returning to NAB 2023 in Las Vegas next month, leveraging a number of significant presences on the show floor, spanning multiple halls in the Las Vegas Convention Center (LVCC) to create high-value, educational and inspirational virtual production experiences for attendees. 

Through a series of demonstrations, moderated presentations, panel discussions and new virtual production technology announcements, Vū is creating an environment on the NAB show floor designed to advance the broad adoption of virtual production workflows and techniques, as well as to share best practices that encourage education, community building and growth throughout the virtual production industry.

Vū’s Main Booth: Virtual Production Central (Booth #C8320)

Vū and Unilumin are teaming up to create ‘Virtual Production Central,’ the hub for all things virtual production at the show. With the massive interest for virtual production education, Vū is providing a venue specifically for talks, panels and product demonstrations to create a significant value-add to NAB attendees and the brands and innovators who are powering the virtual production revolution.

In collaboration with Unilumin, Vū is assembling a multi-day agenda of panel discussions moderated by industry leaders and influencers, and several virtual production-related tech demos and announcements from Vū and its various partners. The entire program of speakers and presentations will be announced prior to the open of NAB 2023 in early April.

A New, Next-Gen “Unreal Ride” Returns

Vū is once again teaming up with the team at Mark Roberts Motion Control (MRMC) to unveil a new, next-level virtual thrill ride experience with the debut of the “Unreal Ride – A Trip Through Time.” In the lobby of the Central Hall in booth #L2, NAB attendees will experience an even more thrilling, immersive futuristic motorcycle ride through wildly-created virtual worlds. Created in Unreal Engine, this experience uses Vū’s LED wall technologies for visual display and a BOLT X Robot from MRMC for precise motion control. 

Commitment to Education: Vū and the BEA

Vū and Unilumin are also teaming up to deliver “Virtual Production for Higher Ed” presentations at the Broadcast Education Association Convention (BEA) held in conjunction with NAB 2023 on April 16th – 17th, 2023 on the third floor of the new West Hall at the LVCC. 

For the Conference, Vū and Unilumin have created a mobile virtual production studio in its booth #B306, and will demonstrate for educators the power of virtual production – from developing advanced virtual production curriculums for students, to leveraging virtual production as part of university administrators’ strategy to leverage innovative, immersive video content for student-athletes, and as a recruiting tool to attract prospective athletes, film and liberal arts students. UNLV, a member of the Vū Network, will be partnering with Vū by providing students and faculty to assist in the operation of the virtual production demonstrations.

More Details to Be Announced

In the coming weeks leading up to NAB 2023, Vū will formally announce more details about its strategic partnerships, as well as provide a full program and schedule for its Virtual Production Central presence during the show. For more information on Vū and its presence at NAB 2023, please visit

About Vū 

Vū is an emerging force in shaping the growing virtual production market. With a creatively-diverse and technologically forward-thinking team of experts, Vū blends art and science to redefine virtualization and unlock new ways to visualize the world. With an expanding global network of Vū-operated and affiliate studios, an evolving set of software tools, and a world class team of creative storytellers, virtual artists and technologists, Vū is enabling greater access to advanced virtual production technology. To learn more about Vū, please visit

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