New feature-length documentary, SLAY, will launch exclusively on WaterBear Network on 8th September, during Fashion Month. Directed and produced by filmmaker Rebecca Cappelli and produced by Keegan Kuhn – award-winning co-director and producer of Cowspiracy and MILKED – SLAY reveals 2.5 billion animals are killed every year in the fashion industry. The feature will expose unethical and environmentally damaging practices as WaterBear Network continues to tell stories from the front line of activism and conservation.
Available to stream in 194 countries, SLAY showcases investigative footage captured over the course of three years by filmmaker Rebecca Cappelli. The film joins WaterBear Network’s portfolio of environmental and nature-based documentaries that champion solutions to animal and human rights, climate change, and restoration.
COVID-19 raised questions about the extent to which brands are responsible for the workers in their supply chains and their effect on the world around them. A survey from Changing Markets Foundation found only 12 per cent of UK consumers agreed that the fashion industry informs them about the environmental and social impact of clothes manufacturing.
To date, the fashion industry and government policies have failed to tackle the systemic problems of water contamination, deforestation and modern-day slavery which are still prevalent within the sector. SLAY highlights the challenges that the sector is facing and applies pressure on the industry and policymakers.
Bringing together a host of experts and campaigners, including TV personality and influencer Lucy Watson, Founding Director of Collective Fashion Justice Emma Håkansson, CEO of Red Carpet Green Dress Samata Pattinson, Fashion Journalist and Sustainability Activist Bandana Tewari, and vegan educator and author Ed Winters aka Earthling Ed.
Rebecca Cappelli, Director and Producer of SLAY says: “The fashion industry is not addressing animal suffering in their supply chain. We have an urgent moral obligation to respond to the suffering of hundreds of millions of individuals in the fashion industry, as animal rights and sustainability are intimately linked. We want SLAY to open people’s eyes to the dark underbelly of some of the most common and sought after skins in fashion.”
Ellen Windemuth, CEO and Founder of WaterBear Network says: “WaterBear Network provides a global hub for converting storytelling into action. Our platform and streaming service helps activists, brands, consumers, and NGOs to deliver on their sustainability initiatives. It’s vital to have powerful documentaries like SLAY on our platform to engage consumers and drive change in the fashion industry.”
WaterBear Network connects brands, activists and filmmakers to a network of more than 140 NGOs and a rapidly growing global audience of engaged subscribers. Through content production, distribution, and activations, WaterBear is creating a coalition of like-minded consumers, NGOs, SMEs and large corporations. The platform gives them access to multichannel impact and marketing campaigns that communicate purpose-led content and form long-term partnerships based on shared values and mutual objectives.
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