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WaterBear Network launches first linear channel on Samsung TV Plus streaming service

WaterBear Network, the free streaming platform dedicated to the future of the planet, has announced the launch of a linear FAST channel on Samsung TV Plus across the UK, Netherlands and Sweden.

Available to Samsung’s millions of Smart TVs and screens, viewers of the linear channel now have access to WaterBear Network’s award-winning original content. The announcement follows WaterBear Network’s recent global expansion reaching 194 countries.

With the average number of paid content subscriptions per person growing in many markets, FAST channels are winning a growing share of viewing hours as a free-to-watch alternative source of content. The format provides WaterBear with a direct-to-consumer channel beyond broadcaster-operated platforms reaching audiences across the ever-growing installed base of Smart TVs.

WaterBear Network produces inspirational and award-winning original content, spanning biodiversity, community, circularity, climate action and sustainable fashion. Founded by the executive producer of Oscar-winning My Octopus Teacher, Ellen Windemuth, WaterBear content engages viewers with critical global issues as well as the causes and campaigns of more than 100 NGOs.

Samsung TV Plus offers free content, with no subscription, no sign-up, no additional device, or credit card needed. Pre-installed on all 2016-2022 Samsung Smart TVs and screens, Samsung TV Plus instantly delivers a wide range of free channels across multiple genres including news, sports, entertainment, and an ever-growing video on demand library of movies and popular shows. The free, ad-supported video service requires only an internet connection and is available in the UK and 15 other European territories.

Through its new FAST channel, WaterBear Network’s impact-generating content can now reach greater numbers of people through a wider ecosystem.

Head of Distribution at WaterBear Network, Oliver Taprogge, commented: “Content consumption is changing, and the rapid rise of FAST channels is testament to this. Content producers, channel owners and device manufacturers must utilise the entirety of this evolving ecosystem to provide audiences with the content they want, where they want. Samsung is at the forefront of this and Samsung TV Plus is the perfect partner to ensure our content inspires, educates and drives deeper impact and change through a new audience.

“The partnership will deliver a powerful selection of content that highlights the need for change. With the WaterBear platform now already available across 194 countries, this exclusive FAST channel is a major step in telling the world’s untold environmental stories.”

Broadcast Beat - Production Industry Resource