Wherever You Are Going, Make Sure You Take SADiE

2015 NYF Radio Program & Promotion Awards, NYC; 6/22/2015
2015 NYF Radio Program & Promotion Awards, NYC; 6/22/2015


An hour-long radio documentary entitled Where Are You Going? has earned reporter and presenter Catherine Carr a Gold Award at the 2015 New York Festivals World’s Best Radio Programs Gala Awards ceremony, which took place recently in New York.

Produced by Loftus Media for the BBC World Service, Where Are You Going? was devised by Loftus Media director Joanne Coombes. Like many people, she had often wondered where fellow travellers were going and what was driving their journeys? From that simple premise the concept of Where Are You Going? was born.

Catherine Carr’s interviews take the form of a Vox Pop that chart the course of one day in the lives of many people, making many different journeys across the globe. Starting in Peterborough, Carr travels as far as West Africa to capture these remarkable stories in which travellers explain the reasons for their journey and reveal life stories and secrets that make compelling listening. The stories are as many and varied as the passengers Carr encounters, ranging for a recently widowed man on his way to meet his first grandchild through to a group of people travelling from Copenhagen to Senegal for a cousin’s wedding.

To capture material for the programme, Carr travelled with a light-weight Roland R-26 portable recorder and separate microphone. She then transferred the audio onto her laptop and used Prism Sound’s SADiE 6 software to cut and edit the various stories.

“The beauty of SADiE 6 is that I can use it anywhere,” she says. “Having the software on a dongle that can be transferred from one computer to another is perfect for the kind of work I do. After I complete my initial edits, I simply take my SADiE 6 dongle into Loftus Media where the audio team load it onto their computers and create the final mix. It really is as easy as that.”

Carr first became familiar with SADiE when she was working at BBC Radio 4 in London. SADiE has long been a mainstay of the BBC, which has many hundreds of SADiE installations around the UK including 50 SADiE 6 editing systems at BBC North in Salford.

Key to the success of SADiE 6 is its unique approach to audio editing and productivity, which is tailored to high-end radio production workflow. SADiE 6 software can be used as a software-only application on a desktop or laptop, or it can also be installed on existing SADiE 5 hardware as an upgrade. The editing and location recording capabilities of the SADiE product range, combined with its speed and ease of use, make it ideal for radio drama production and topical documentaries where the emphasis is on a quick turnaround.

“I learned how to edit on SADiE when I was at Radio 4 and I found it incredibly easy to use,” Carr explains. “I’m not a sound engineer and I’m certainly not technical, but that didn’t matter because the software is so intuitive. When I left the BBC two years ago, I was reluctant to stop using SADiE so I invested in my own license. It is a very classy and efficient system and is the one work tool I just wouldn’t be without.”

The success of Where Are You Going? has delighted BBC World Service, which had already commission three more programmes from Loftus Media before the Award was announced. These will each be 30 minutes long and once again Carr will be travelling the world to generate material for them.

“I was absolutely thrilled when the programme won a Gold Award at the New York Festival, and even more delighted to be there in person to collect it,” she says. “As I was travelling to the USA, I decided to make the trip a starting point for the next programme, so I took my tape recorder and captured a few interviews.”

Will Carr’s own story of travelling to collect a prestigious Award feature in one of the forthcoming programmes? She doesn’t say, but there’s definitely a case to be made for including it!


About Prism Sound
Founded in 1987, Prism Sound manufacture high-quality professional digital audio equipment for the International broadcast, film, music production, manufacturing and telecommunications sectors. The company’s product range includes the Prism ADA-8XR precision 8-channel converter unit, which is regularly used for music and film soundtrack projects by clients such as EMI Abbey Road, BBC, Sony, Lucasfilm and Walt Disney. Prism Sound also manufactures a range of audio test and measurement products, including the de facto dScope Series III audio analyser system.

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