QYOU Media (TSVX: QYOU), the world’s leading curator of premium ‘best-of-the-web’ video for multiscreen distribution has partnered with subscription service provider, WhereverTV Broadcasting Corporation. The QYOU’s linear channel of curated video content will be featured in the line-up for WhereverTV Latino, a new service launching in Mexico this summer that caters to the growing appetite for digital TV in Mexico.
ComScore research shows that one third of digital users across Latin America are aged between 15 and 24. As an audience consuming short form video content regularly through social media channels, WhereverTV has chosen to feature The QYOU’s programming line-up to introduce a broader content mix to millennial subscribers. The channel will feature digital-first creative talent from around the world, covering genres as diverse as music, comedy, children’s entertainment, sports and stunts.
The partnership marks further expansion for QYOU in Latin America following a deal with TotalPlay, a triple-pay TV provider in July last year.
Jack Feldman, Director of Latin America – WhereverTV commented: “A big part of our business model focuses on the younger demographics who are digital-savvy and looking for alternatives to traditional cable networks online.” Mr. Feldman went on to say “WhereverTV Latinos’ OTT streaming platform and The QYOU was a natural fit to meeting the viewing demands of that younger 15-24year old market segment and fits perfectly into bringing our next generation service to the Latin American markets.”
Bob Reid, VP of Business Development and Sales, QYOU Media said: “Mexico is a big market for TV consumption and we know that a lot of younger viewers are switching to digital streaming services to get access to TV and video content. This audience has grown up watching short video clips of sports, comedy and entertainment on social media channels accessed whenever and wherever. Partnering with WhereverTV in Mexico is the opportunity to take the best bits of online video and bring this to TV audiences through an exciting new service that caters to a digital-first subscriber base.”
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