PrimeTime changed the brand name in 2010. Current owners add energy-efficient LED technology to new broadcast studio lighting products with the same high performance legacy of KW/2.
Dallas, TX – December 29, 2014 – Glen Harn and his wife, Cynthia Harn acquired PrimeTime Lighting Systems in 2013 and learned that the company had changed the brand name from KW/2 to PrimeTime five years ago without marketing the new brand name. “The same Texas team continues to design, engineer and manufacture the broadcast studio lighting products resulting in the KW/2 and PrimeTime legacy of high performance, superior quality and lasting durability,” according to Glen Harn, PrimeTime CEO. Throughout 2014 the PrimeTime team has been focussed on developing innovative LED lighting instruments.
“Chief engineers at television stations across the country tell us that KW/2 lights are the most durable and lasting luminaires in their studios,” said Harn. “Some engineers and lighting designers were not aware of the brand name change and have been thrilled to know that they get the same product integrity in our newer LED offerings as they enjoyed with KW/2 fluorescent lighting instruments.” Since the company acquisition, the Harns have stepped up the product line with additional LED fixtures in 2014 including the GUS 41 LED Fresnel, 1SLED and MSLED. Harn said that “PrimeTime is introducing a 58 Watt LED Fresnel in early 2015 that is a game changer. It outperforms competitor’s LED Fresnels with PrimeTime’s highly engineered and energy-saving technical innovations.”
“The new SLED series of LED luminaires by PrimeTime Lighting Systems are brighter with more punch than similar LED fixtures in the broadcast studio lighting market,” according to Harn. He added, “Lighting designers, TV broadcast studios, worship facilities and systems integrators across the country have told us they are excited about our new SLED series light fixtures. For many lighting designers accustomed to using our fluorescents, the SLEDS provide easy LED equivalents with the same manufacturing quality.”
Dubbed the SLED series because of new LED technology, the series includes two different luminaires which were heavily influenced by existing top-selling PrimeTime fluorescent fixtures, previously manufactured under both brand names KW/2 and PrimeTime. The 1SLED and the MSLED are available from lighting dealers, resellers and systems integrators featuring:
• Single shadow rendering with a consistent soft light output for optimal talent lighting
• Top quality Light Emitting Diodes (LED) with 50,000 hour rated lifetime
• High Color Rendering Index (CRI)
• Built-by-hand in America
• Brighter than similar LED and fluorescent lights
Cynthia Harn, vice president of marketing, explained that the previous owner had “rebranded the light fixtures from KW/2 to PrimeTime Lighting Systems in 2010 to better describe the integrated product line of LED and fluorescent luminaries.” She added, “it is a unique branding opportunity for us to engage KW/2 enthusiasts as PrimeTime users!”
About PrimeTime Lighting Systems, Inc.
Known for high performance, durability and quality, PrimeTime Lighting Systems, Inc. (formerly KW/2 Studios) manufactures broadcast lighting systems, video conference light fixtures, and LED and fluorescent studio lighting for the broadcast industry. PrimeTime’s U.S. fabricated products illuminate broadcast and cable news sets, video conference facilities, worship sanctuaries, university studios, religious broadcasting studios, motion picture and production studios, city council chambers and eLearning classrooms throughout the United States and some foreign countries. For more information, visit