WTVI Joins ProTrack Hub and Spoke through Partnership with Centralcast

Northampton, MA June 3, 2014 – Myers, a respected developer in broadcast management software, announces WTVI as the 14th station to partner with Centralcast LLC, a Joint Master Control facility located in Syracuse, New York. Centralcast is utilizing Myers’ ProTrack Hub and Spoke configuration to provide a service offering that centralizes the acquisition, distribution, and storage of content with like media facilities around the country. As a spoke, WTVI – a Charlotte, NC based PBS station, will be able to significantly reduce ongoing operating expenses by eliminating the need to maintain and update its own master control center.


“By outsourcing our major master control functions, we will not only be able to reduce our operating expenses year over year, but we will also save approximately $2 million dollars of capital investment,” said Regina Berry, Director of Programming & Traffic, WTVI. “This will enable us to better utilize our existing resources in house to produce sustainable workflows, improved business continuance, and a more efficient operation.  We are excited for the benefits it will provide us moving forward.”


The ProTrack Hub and Spoke environment relies on systems integration to communicate with the Hub, which is located at Centralcast’s facility and where the centralized and shared systems are retained. WTVI, who has been a Myers client since 2001, will maintain ProTrack’s scheduling, sales, and traffic environments to preserve their station autonomy within their viewing region.


“The ProTrack Hub and Spoke configuration is a forward-thinking business model that provides real and measurable value and thus its adoption rate is continuing to grow,” said Nancy Carter, Director of Sales and Customer Relations, Myers. “We are pleased that WTVI will be the newest station to take advantage of the efficiency and value made available through our joint partnership with Centralcast.”


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WTVI PBS Charlotte has served citizens in the Central Piedmont since it signed on the air on August 27, 1965. First licensed to Charlotte-Mecklenburg Schools, the license was transferred to an agency created by the school system and Mecklenburg County — the Charlotte-Mecklenburg Public Broadcasting Authority in 1981. The Federal Communications license was transferred to Central Piedmont Community College in July 2012. PBS Charlotte reaches more than 1.1 million households in its 13-county service area in both North and South Carolina with three broadcast channels (WTVI-HD, Create and MHz Worldview) in addition to a cable educational channel and web services.



The Joint Master Control Center will be housed at WCNY-TV/FM new Broadcast and Education Center in Syracuse, NY. In addition to WCNY, the centralcast playout facility will manage content for WHYY (Philadelphia), WMHT (Albany), WNED (Buffalo), WCFE (Plattsburgh), WPBS (Watertown), WSKG (Binghamton), WXXI (Rochester), and WNET (New York City) which programs WLIW, NJTV (New Jersey Public Television), WTVI (Charlotte, NC), and Create TV, public television’s lifestyle channel.



Founded in 1982, Myers has been a pioneer in developing broadcast management software that keeps pace with the rapidly evolving media landscape. Our extensive domain knowledge and systems integration expertise has led us to create a suite of software products and services that drive distribution workflows across multiple departments and systems.  We take pride in being able to offer media facilities, large or small, a proven and scalable broadcast management solution that improves operational efficiency and profitability.  For more information, please visit:


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