YI Technology to reveal its newest camera at Photokina 2016 in Cologne later this month

Munich, Germany –  YI Technology, the leading international provider of advanced, intelligent imaging technologies, today announced that it will unveil its newest innovative camera product exclusively at Photokina, the world’s leading trade show for photo and video, in Cologne (20-25 September, 2016, Hall 09.1 / booth A-032).

This new camera represents the company’s latest market entry and furthers YI Technology’s drive to change the rules by once again bringing the best, professional-level imaging technologies and innovations together in simple, elegant and easy to use products at great values.

“We are very proud of all the creativity and hard work that went into this newest product,” said Sean Da, co-founder and CEO of YI Technology. “We know that Photokina is the world’s leading imaging show with the top professional photographers and experts in the field and we are excited and confident to show them a product that will surprise and impress them as well as our loyal and passionate users.”

This upcoming announcement comes close on the heels of several recent game-changing new products and releases from YI Technology.  Most recently the company announced its entry into the drone market with the YI Erida at Interdrone 2016, the world’s first full carbon fiber, three-rotor drone featuring 4K video and reaching top speeds of 75-mph/120-km/h.

Also earlier this month at IFA Berlin, YI showcased its critically acclaimed 4K Action Camera (released in May 2016) and the YI Handheld Gimbal for 4K Action Camera, available for the international market in October 2016. It features a controlled 3-Axis head with three stabilization modes so users can capture fast-moving objects and images such as athletes, children or pets, cars or other fast motion targets and produce stabilized footage.

Already the leader across Asia, YI Technology continues its expansion into new markets in Europe after successfully launching in the US and select European countries. “Europe is a demanding marketplace with high expectations,” explained Da, “and we are confident that our portfolio of products will meet and exceed these expectations.”

“The hallmark of our brand is our fans and users. We are committed to offering innovative imaging technology at a highly competitive price that makes everyday life safer, richer and more fun”, says Ye Song, co-founder of YI Technology.  “Our growing range of products allows users to capture the important moments of their lives in the most vivid HD videos and photos and to share these experiences easily and immediately with the simplest user interfaces and iOS and Android apps. All YI Cameras are powerful and lightweight and equipped with the world’s leading imaging processors and components”.1_white

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