Staines-upon-Thames, UK – 20th October 2017
Yospace announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions, including VOS Cloud media processing platform, VOS 360 managed service, Electra™ X2 advanced media processor and Electra XVM virtualized media processor. This support will significantly accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.
Yospace is the world’s leading provider of server-side Dynamic Ad Insertion. The technology allows broadcasters to delivery advertising across live and VOD OTT streams. The accuracy and seamlessness of ad stitching matches that of television and ads can be made more relevant to the viewer through hyper-targeting. Yospace customers typically see view-through rates over 95% as a result.
David Springall, CTO of Yospace, said: “Harmonic is among the most highly respected providers of media processing systems in the world and the VOS™ platform is a major element of its solutions portfolio. When combined with Yospace’s technology, providers are able unlock premium advertising revenue within a true TV-like OTT stream.”
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About Yospace
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.
Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.
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