Yospace brings the latest innovations in ad insertion to IBC 2022

The server-side ad insertion pioneer marks a decade of innovation at IBC with the launch of a live event orchestration system and live rewind functionality.

Staines-upon-Thames, UK, September 1st, 2022 – Yospace, the pioneer of server-side ad insertion (SSAI), will demonstrate the latest advances in its technology on its stand (#5.A47) at IBC 2022. The company’s latest innovations, which include a new orchestration system and non-linear live streaming, are designed to maximise the monetisation opportunities and user experience of live sports.

IBC 2022 comes 10 years after Yospace’s one-to-one advertising solution for live streaming was first recognised by the IBC Innovation Awards with its seminal project with UK broadcaster ITV. In the intervening time, the company has led the way in driving the technology forward, specifically in delivering programmatic advertising on a global scale. The company’s work on reducing ad load in live streams won at the IBC Innovation Awards in 2018. Long-term tier 1 customers include DIRECTV in the U.S.; BT Sport, ITV, and Sky in the UK; TV4 in Europe; Nine and Seven West Media in Australia.

Orchestration of sports events

Yospace’s orchestration solution for live sports enables rights-holders to easily power linear OTT channels up and down for each event, freeing them from the challenge of managing a 24/7 channel and the usual overheads associated with publishing event-based live channels. The solution empowers sports rights-holders to broadcast and monetise the full calendar of events they have invested in, ensuring dedicated sports fans never miss a moment of the action.

“Sporting events are highly dynamic in terms of their scheduling, ad breaks and audience demand,” said David Springall, CTO and Founder at Yospace. “We’ve orchestrated the process of operating ‘pop-up’ channels such that they are as reliable as 24/7 channels, with no practical limit to the number that can be supported simultaneously. What really sets this solution apart is the way in which we can ensure that the operations teams can get the most important real-time metrics for their audience and advertising performance as their live content offering scales up and down.”

Non-linear live streaming

Yospace’s non-linear live streaming functionality enables viewers of live events to rewind a live stream if, for example, they miss a goal in a football match. Advertising is dynamically replaced at the point an ad break is viewed, with accurate impression reporting, even when the viewer is in non-linear playback mode. Non-linear live streaming has already been deployed by several major sports broadcasters, including BT Sport.

“Yospace has been an important partner of BT Sport since 2016 and is a true innovator of live session management at scale,” said Jeremy Rosenberg, Director of Advertising Partnerships at BT Sport. “While initially we needed a monetisation solution, what we have today is a partner that is quick to adapt to new challenges and provides innovative solutions, to ensure its ahead of the curve, in an ever evolving market.”

At IBC 2022, Yospace will also be discussing its landmark innovations in one-to-one stream management at scale over the last decade, which continue to define digital video monetisation, including:

  • Broadcast-grade reliability:
    Providing 100% uptime with reliability proven for tens of millions of concurrent live streams
  • Programmatic for live events at scale:
    Optimising third-party demand according to broadcaster priorities, such as CPM, industry, or programmatic tier
  • “Total TV” advertising strategies across live and VOD:
    Empowering broadcasters to develop long-term data strategies. TV4 in Sweden was the first to take this approach and achieved the best financial results in its history within five years
  • Client-side beaconing:
    Complimenting server-side stitching with client-side measurement to guarantee the best video experience and the most accurate real-time metrics
  • HLS, MPEG-DASH and CMAF support:
    For a complete multi-platform, multi-DRM monetisation solution
  • Granular Alternate Content Policies:
    The ability for broadcasters to meet their content licensing commitments by providing a mechanism to deliver alternate content to users based on highly granular regional targeting
  • GDPR-compliance and data protection:
    The Yospace SSAI architecture is designed to support the most stringent implementation of user privacy regulation, while supporting third-party programmatic demand

“Since being the first to publicly demonstrate server-side ad insertion in a live stream in 2011, Yospace has risen to the challenge of providing monetisation at scale as audiences everywhere have embraced streaming,” said Tim Sewell, CEO, Yospace. “Time and again customers have come to us with specific problems and I’m incredibly proud of how the team has continued to adapt to them. Our orchestration and non-linear live streaming tools are the latest demonstration of industry progression, and we can’t wait to showcase our innovations again at IBC.”

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