Melbourne, Australia: 13 April 2026 – Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has developed a new suite of AI-powered tools designed to transform how broadcasters and media organizations track the presence of brands in different forms of content over multiple platforms. This new feature-set, which has been integrated into the established LogServer compliance logging and analysis platform, will be demonstrated at NAB Show, 19-22 April in Las Vegas, on Booth W1423.
The technology is based on advanced machine learning models that can automatically detect logos and visual identifiers associated with companies and products. It allows customers to gain deeper insights into brand exposure and sponsorship performance, while also ensuring that the accuracy and integrity of the digital information connected to the content or production does not change during distribution.
A key component of this new system is an AI-driven detection engine that identifies brands as they appear across multiple channels and regions. Broadcasters can now streamline reporting and reduce manual reviewing and ensure more comprehensive compliance coverage. The system is designed to scale effortlessly and seamlessly to support high-volume media environments where rapid, reliable analysis is essential.
These new features reflect Mediaproxy’s ongoing commitment to innovation in broadcast monitoring and compliance. As the media landscape becomes increasingly complex, the ability to automatically identify and track brand elements gives organizations a powerful tool for understanding audience engagement and allows them to verify contractual obligations.
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About Mediaproxy
Since 2001, hundreds of engineers around the globe, rely daily on Mediaproxy’s unified software solutions for 24/7 monitoring, analysis, multiviewing and capture of live video from broadcast and OTT sources. With support for the latest formats and standards including 4K, HEVC, SMPTE 2022-6, SMPTE 2110, NDI, HLS, MPEG-DASH, SRT, Zixi, ATSC 3.0 and DVB-2, Mediaproxy consolidates analysis of on-air incidents, content search and ad verification via easy-to-use web browser and mobile interfaces. Compliant with current broadcast and IP streaming regulations, Mediaproxy supports all current industry standards for Closed Captioning, DVB Subtitling, SCTE-35, SCTE-104 and loudness. Whether on the ground or in the cloud, broadcast monitoring, analysis and compliance functions can be performed all in one place. For more information please visit: www.mediaproxy.com
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- Mediaproxy adds AI toolset to LogServer for brand and advertisement tracking - April 13, 2026
- Leader to present full suite of advanced Test & Measurement solutions at NAB Show 2026 - March 25, 2026
- Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Show 2026 - March 24, 2026
