Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommunications and gaming manage the entire subscriber lifecycle. The platform provides a suite of agentic AI capabilities helping businesses move beyond traditional subscription management to a more intelligent, proactive model that continually reduces churn, optimizes revenue and delivers more personalized customer experiences.
Subscription businesses operate in an increasingly volatile environment, where competition for household spend is intensifying and cancellation behavior has become more fluid. Consumers are more selective, churn remains a persistent challenge, and expectations around flexibility and pricing continue to rise. In a context where services need to demonstrate unique value to retain users, those that treat billing and subscriber engagement as back-office functions risk losing customers, limiting revenue, and missing growth opportunities.
“The streaming landscape’s growing financial focus and slowing subscription growth have made subscriber retention and revenue stability essential now,” said Paul Erickson, Principal Analyst, Media & Entertainment at Omdia. “It is in the mutual interest of streaming services, content owners, and pay TV operators to shift from transactional relationships with subscribers towards long-term, value-based relationships.”
Large scale, inflexible subscription management systems commonly used in the telecommunications industry often require heavy engineering and costs to launch new services. Meanwhile, generic customer relationship management (CRM) tools lack the depth of industry insight required to deliver effective outcomes. With over one billion users onboarded for customers across 180+ countries, and more than $8 billion in subscription transactions processed annually, Evergent addresses this challenge with an approach centered on high-quality data and domain-specific expertise from partnerships with leading organizations including the NBA, Sky, Sony Pictures, BritBox, and DIRECTV.
The Agentic Revenue Orchestration Platform provides businesses with agentic tools that predict subscriber behavior, prevent revenue leakage, personalize experiences and optimize monetization strategies at scale. For subscription services, the platform proactively mitigates churn, accelerates time to revenue for new products, and maximizes profitability. For end subscribers, this agentic, continually learning model translates into more personal, meaningful subscription experiences and faster, hassle-free customer support.
“This is a defining moment for subscription businesses. We’ve entered the intelligence economy, where success depends on the ability to analyze, predict and act in real time,” said Vijay Sajja, Founder and CEO of Evergent. “Agentic AI is a fundamental step change for how subscription businesses operate. It turns passive billing into proactive revenue intelligence and genuinely personalized experiences that go far beyond content recommendations or bundled options. We’re investing in capabilities built on deep, domain-specific expertise to deliver better personalization, smarter pricing and stronger customer relationships. We’re excited to innovate with customers as we enter a new era in digital subscription experiences.”
Agentic AI for revenue intelligence
Evergent’s initial release includes three agents, each designed to optimize critical elements of the subscriber lifecycle:
- Retention – Predict, prevent and manage churn: The retention agent identifies churn risk across subscriber segments, categorizing users into high, medium and low-risk groups based on behavioral signals. It can recommend personalized interventions at the optimal moment, from targeted offers to win-back campaigns. It also provides clear visibility into business impact, enabling operators to understand how much revenue is at risk, the cost of intervention and the expected ROI of each action. The churn prediction agent has already demonstrated accuracy levels of up to 94%, with six pilot deployments currently active across more than 23 million subscribers.
- Operations – Intelligent product configuration: The operations agent transforms product and offer creation into a streamlined experience. Using natural language inputs, business users can configure customized subscription packages, pricing models or regional offers without time-intensive manual workflows. This significantly reduces time-to-market for new services and promotions, enabling rapid experimentation and localization to support global expansion.
- Customer support – Agentic CX: The customer support agent introduces a new generation of contextual, agentic engagement. Unlike traditional chatbots, it operates with the context of each subscriber’s history, behavior, subscription status and payment interactions. This enables faster, more accurate resolutions without repetitive inputs from the user, while seamlessly handing off to human agents where required, with full context preserved.
Evergent’s Agentic Revenue Orchestration Platform and its first set of AI agents will be fully available for deployment in Q2 2026.
The company will showcase new capabilities at NAB Show 2026 in Las Vegas (April 18-22) at booth #W2474.
To find out more, visit: evergent.ai/
