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Frequency Leads the Industry in Live Local News on FAST

Frequency, the engine behind many of the world’s leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing local news to Free Ad-Supported Streaming Television (FAST).

Across major broadcast groups, Frequency powers local FAST news channels reaching nearly 60% of U.S. TV households. The company supports more than 160 local news channels across major DMAs and delivers a unified local news streaming footprint of more than 70 million U.S. TV households.

Frequency operates one of the industry’s largest live local news streaming infrastructures, supporting tens of thousands of live broadcasts each year. The company will power over 100,000 live events in 2026 — from daily newscasts to real-time breaking news.

“Live content is becoming a cornerstone of FAST, as broadcasters expand their reach to streaming audiences while complementing their traditional broadcast operations,” said Jon Cohen, Chief Revenue Officer. “Frequency delivers the broadcast-grade platform required to operate live local news at scale — supporting real-time coverage, expanded distribution, and incremental revenue across ad-supported platforms.”

Frequency supports both the origination of dedicated streaming channels and the real-time manipulation, reprogramming and distribution of existing broadcast feeds, giving local broadcasters flexible pathways to streaming growth. Its cloud-native platform enables station groups to scale live operations efficiently while maintaining the reliability and control required for local news.

At NAB Show 2026 (Las Vegas, April 18–22), Frequency will showcase how Frequency Studio provides key capabilities for broadcasters including:

Automated 24/7 Scheduling – Access content, optimize operations, and ensure compliance with licensing rights while maintaining a continuous programming schedule.

Automated Segment Capture & Reuse – Record live segments automatically and re-air them with precise control over timing, formatting, and ad breaks.

Scalable, Broadcast-Grade Infrastructure – Real-time live control at national scale with a cloud-native platform designed for reliability, seamless integrations, and 24/7 support.

We take integrated communications from conception to delivery, enabling clients to drive sales, increase brand presence, build reputation, gain investment, attract talent and boost profitability.
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