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Audible Magic Pursues Trademark Case Against Google

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Company Asserts its Ownership of “Content ID” Trademark

Audible Magic Corporation, the leader in digital fingerprinting and automated content recognition (ACR) solutions, has initiated legal action against Google for the company’s fraudulent trademark registration of Audible Magic’s Content ID trademark with the United States Patent and Trademark Office (USPTO). Audible Magic is recognized for its pioneering work in digital fingerprinting, the foundation behind its Content ID services, and is a trusted 3rd party provider among both service operators and rights owners.

YouTube was under contract with Audible Magic initially in 2006, then subsequently after its acquisition by Google and through to the end of 2009. During that time, Audible Magic provided its trademarked and patented Content ID services to YouTube/Google prior to Google launching its own version for content recognition.

“Content ID is fundamentally about protecting against unauthorized use of copyrighted works and to have a company usurp our trademark for its own use and registration undermines their ability to be trusted to have the proper motivations in protecting third-party intellectual property rights,” said Vance Ikezoye, Co-founder and CEO of Audible Magic. “Even more egregious is that Google has reportedly generated billions of dollars in revenues under a trademark that we rightfully own.”

A copy of Audible Magic’s petition submitted to the USPTO can be found at: www.audiblemagic.com/wp-content/uploads/2017/01/Audible_Magic_Petition_with_USPTO_Content_ID.pdf

Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

View Cognitive Impact services at www.cognitiveimpact.com. Curtis can be reached at curtis@cognitiveimpact.com; Office: (714) 620-4993
Curtis Chan
Broadcast Beat - Production Industry Resource