Axle AI launches AI-powered MAM for OpenDrives storage platform at NAB

Axle AI, a leader in integrated AI-MAM solutions, is exhibiting at NAB 2023, booth N1021

Content producers now have a game-changing solution for managing their digital assets at lightning speed, with new software from Axle AI on OpenDrives storage

Content producers now have a game-changing solution for managing their digital assets at lightning speed, thanks to the partnership between Axle AI, the leading AI-powered media asset management (MAM) tool provider, and OpenDrives, the pioneer in high-performance storage solutions. This collaboration brings together Axle AI’s media search and browser-based remote access capabilities with OpenDrives’ scalable, high-throughput storage platform, providing a complete and integrated solution for smarter media asset management. A solution brief covering the combination is now online at and The companies are both exhibiting at the North Hall of this week’s NAB show, Axle AI at booth N1021 and OpenDrives at booth N1861.

Axle AI’s MAM software is renowned for its AI-driven capabilities that allow content producers to rapidly scan and enrich all media assets without imposing new workflows or file naming conventions. The Axle Tags AI/ML engines – automatic face recognition, object recognition, logo recognition and speech transcription – have made Axle AI the leading AI-powered MAM. With Axle AI’s browser interface, users can easily search, manage, and repurpose their media assets, and even launch collaborative edit sessions through the Axledit cloud application, all with complete remote access capabilities.

“By integrating Axle AI’s media processing engines as containers on the OpenDrives platform, we have achieved unprecedented levels of performance and throughput.” — Sam Bogoch, CEO of Axle AI

OpenDrives’ Atlas Core platform provides a high-performance storage backbone that complements Axle AI’s capabilities perfectly. Leveraging OpenDrives’ processing power, Axle AI runs its containerized server application modules directly on the OpenDrives platform, bringing the MAM application closer to the target data and accelerating critical media workflows. The containerized approach enables throughput that is nearly 100 times faster than traditional 10 Gigabit Ethernet-based solutions, making core functions of Axle AI such as file system scanning, metadata extraction, proxy generation, and AI/ML analysis significantly faster and more efficient.

“By integrating Axle AI’s media processing engines as containers on the OpenDrives platform, we have achieved unprecedented levels of performance and throughput,” said Sam Bogoch, CEO of Axle AI. “This means that content producers can now search, manage, and repurpose their media assets in near-real time, making their creative workflows more efficient and productive than ever before.”

In addition to its performance benefits, OpenDrives’ Atlas Core platform is built on open standards and protocols, facilitating interoperability with other technologies. This enables seamless integration with popular video editing software such as Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro, DaVinci Resolve, and Avid Media Composer, as well as media archiving platforms like Archiware P5 and Spectra Logic’s Black Pearl, making Axle AI a perfect fit within the OpenDrives ecosystem.

The Axle AI and OpenDrives solution is designed to meet the needs of modern media and entertainment workflows, where efficient media asset management is crucial for productivity. With AI-driven tagging, remote access capabilities, and seamless integration with popular editing software and media archiving platforms, content producers can now unlock the full potential of their media assets and achieve a new level of efficiency and creativity.

To learn more about the Axle AI and OpenDrives solution, visit and

Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

View Cognitive Impact services at Curtis can be reached at; Office: (714) 620-4993
Curtis Chan
Broadcast Beat - Production Industry Resource