Stockholm, Sweden, 15th July 2015 – Cantemo Portal has been implemented by children’s leading humanitarian and development agency, UNICEF, to streamline its video workflow.
UNICEF uses video to engage with the public in a variety of different ways, from music videos, through info graphics, to valuable news stories at the time of emergency, reporting on the effect the disaster is having on children and education.
Having been an early adopter of Final Cut Server, the multimedia team at UNICEF had already adopted a system of reviewing and approving materials coming from various locations across the globe every day. With the cease of support for the software, a large media library of more than 200,000 assets, that was exponentially growing, and a daily demand to review materials, it was crucial to get a new system in place.
The transition to Cantemo Portal was handled by Chesapeake, which carried out a full audit of UNICEF’s existing workflow to ensure a smooth process.
Media is ingested from various locations across the globe into Cantemo Portal. Being a web-based interface means that this can be done in the field, and the producers are also able to review and annotate footage within Portal instantly, regardless of their geographical location. Once a project has been edited and approved, it is distributed to Unifeed (UN satellite feed) for distribution to broadcasters across the globe. At the same time, it is instantly shared across UNICEF’s various social media platforms.
“Cantemo Portal is a great collaborative tool, commented Eduardo Cure, Video Technology Director, UNICEF. “With a small staff of editors and producers to support the production demands of country offices across the globe, we can leverage Portal’s integration and distribution features to focus on creating more content with less resources.”
Cantemo’s CEO, Parham Azimi, commented: “UNICEF has very much embraced video as an effective way to reach a wide audience across the globe. We are proud to have played our part, enabling the humanitarian and development agency to make the production and distribution process much more efficient, ensuring those videos can be distributed as widely and quickly as possible.”
About Cantemo
Cantemo is a next generation media asset management (MAM) provider, which was established in 2010 to revolutionise the traditional MAM paradigm. Its flagship product, Cantemo Portal was born out of the vision of Cantemo’s founders, for flexibility, modularisation, and scalability in MAM systems. Cantemo Portal, an on-premise or in the cloud MAM system, is used by nearly 100 customers globally, including many leading brands in a range of different industries.
Cantemo is headquartered in Stockholm, Sweden, with a support office in the US for North American customers.
For further information, please visit www.cantemo.com/index.html
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Media Contact:
Helen Weedon
Radical Moves PR
Tel: +44 1570 434632
Mob: +44 7733 231922
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