Cinedeck Spotlights New 4K/UHDTV-1/HD/SD Workflow Options, At 2015 HPA Tech Retreat

Cinedeck debuts modular ZX platform and SetMeUp mobile production case, plus breakthrough editorial and video processing features

New York, NY, Feb 10 2015 Cinedeck LLC (, pioneering developer of capture systems for motion picture and broadcast production, is focusing on “New Workflow Options for 4K/UHDTV-1/HD/SD” at the 2015 HPA Tech Retreat, Feb 9-13, Indian Wells, CA. Cinedeck is debuting the modular Cinedeck ZX record, ingest and transcode platform, along with the new SetMeUp mobile production case, and giving hands-on demonstrations of breakthrough editorial and video processing solutions that significantly boost productivity in cinema, live and mobile broadcast workflows.

Cinedeck recognizes that each production follows its own distinctive path, from camera through editorial to deliverables. At the 2015 HPA Tech Retreat, the company is showcasing how its standalone recorders – with their vast range of I/O connectivity, support for the widest range of codecs/file formats, and simple user interface ­– add up to highly-flexible options for today’s cinema and broadcast content creators. The highlights include:

Cinedeck ZX – US debut: the new modular ZX record, ingest and transcode platform, ushers in an enterprising new approach to workflow with a lower cost of entry. Cinedeck ZX comes in three base hardware configurations, to which a range of Cinedeck-developed hardware and software options can be easily added, enabling the custom-building of pipeline capabilities for 4K, UHDTV-1, HD and SD production and post production.

Starting at $21,995 USD, the base level Cinedeck ZX20 provides two channels of 2K, HD or SD, with optional 4K playback. The mid-level Cinedeck ZX40 provides more I/O and processing power to deliver four channels of 2K, HD or SD, and, when fully-loaded with plug-in packages, is equivalent to the 4K-capable Cinedeck MX. The turbo-level Cinedeck ZX45 adds even greater processing power to support 4K and UHDTV-1 at 60P and four channels of 2K, HD or SD at 60P, including lossless JPEG2000.

SetMeUp mobile production case – world debut: co-developed by Cinedeck and MAM software developer axle VideoSetMeUp ( is a complete, cost-effective HD and 4K/UHDTV on-site workflow solution, providing everything needed to capture, playback, store and manage HD and 4K/UHDTV video content, for live and episodic broadcast TV production. Pre-packaged into a convenient wheeled case, it consists of Cinedeck ZX, axle Gear Pro media management system, 18TB of storage, with options to add SAN/NAS storage from partners such as Facilis, Small Tree and DDP. This ultra-fast gateway from production-to-editorial is available from video-savvy resellers starting at $59,950, or for rental at rates from $8,000 per month.


Breakthrough editorial and video processing solutions on show at HPA 2015 include:

File-based Insert Editing: this unique, Cinedeck-developed solution, sweeps away a universal productivity roadblock, by enabling file-to-file insert editing on digital deliverables for the first time. Editors can quickly perform frame-accurate insert edits, of video and audio, into a digital file, in a similar manner to insert-editing on tape. Available in the forthcoming v5 software upgrade, Cinedeck Insert Editing eliminates time-consuming and costly workarounds of editing and re-rendering entire final program content, resulting in greatly-improved productivity.

Cinedeck Insert Editing harnesses industry-standard deck control and supports Apple ProRes, Avid DNxHD, AVC Intra and Uncompressed in typical configurations, working with Op1AMXF, DPP AS-11 MXF, OpAtom MXF and MOV files. Cinedeck Insert Editing for DVCPRO HD, XDCAM HD, H.264, JPEG2000 and IMX (D-10) will be added in further releases.

8-channel recording: The 4-channel modular ZX45 system will be shown supporting the latest 8-channel record mode. In its standard configuration, the ZX45 has 4 independent full duplex channels, which record or play SD or HD signals. In 8-channel mode, this ZX records 8 SD or HD signals with a selection of codecs to any appropriate media, including hot-swappable SSDs and network storage. While playback is not available in 8-channel mode, a switch of firmware allows system reset to standard 4-channels with full playback/record.

Lossless JPEG 2000 support: Cinedeck has two optional JPEG 2000 profiles – high quality, visually lossless and the new mathematically lossless version. The lossless encoding profile, developed for NASA, is especially helpful when the maintenance of visual accuracy and original fidelity of the source is critical, such as archiving and scientific analysis.


About the Hollywood Post Alliance®:

Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.


About Cinedeck:

Founded by cinematographers, and headquartered in New York City, USA, Cinedeck manufactures innovative recording systems for use in all video production environments. Along with on-set monitoring, playback and quality control capabilities, these recorders also unify end-to-end, camera-to-post-to-archive workflows by offering the industry’s most comprehensive range of ready-to-edit output formats. The company’s products have been adopted by hundreds of TV and cinema productions, and won TV Technology’s 2010 STAR Award, the 2010 Vidy Award, DV Magazine’s Award of Excellence, and Studio Daily’s 2012 Prime Award for Best User Interface/User Experience. The new modular Cinedeck ZX directly addresses the market need for fast but cost-effective systems for broadcast and cinema production and post.

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