Montreal, Canada & New York — April 19, 2026 — Matrox® Video and Amagi today announced a strategic collaboration to integrate the Matrox ORIGIN software-defined framework into Amagi’s next-generation cloud production architecture. This partnership aims to enable highly scalable, flexible, and efficient content production workflows for broadcasters and media companies.
This integration provides broadcasters with the underlying flexibility needed to transition toward software-defined, dynamically orchestrated environments—naturally accommodating emerging industry models such as the Dynamic Media Facility (DMF) initiative.
At the core of this integration is Matrox ORIGIN, a robust framework that provides a highly flexible core video pipeline fabric. The framework empowers broadcasters to transition from traditional hardware-based infrastructures to agile, cloud-native environments, allowing them to seamlessly scale resources and adapt infrastructure in real time.
This collaboration establishes a strong technology synergy between the two companies, merging Matrox Video’s expertise in software-defined broadcast technology with Amagi’s industry-leading cloud platform.
“This collaboration with Amagi represents a significant step forward for cloud-based broadcast workflows,” said Francesco Scartozzi, VP of Sales and Business Development at Matrox Video. “Together, we are enabling broadcasters to move beyond legacy constraints and toward more flexible, software-defined operations that can adapt in real time.”
“At Amagi, we are committed to driving innovation in broadcast through cloud transformation,” said Srividhya Srinivasan, Co-founder and Chief Technology Officer at Amagi. “Working with Matrox Video and leveraging the advanced video pipeline capabilities of Matrox ORIGIN allows us to expand our core technological framework and support highly flexible, scalable broadcast operations.”
This collaboration reflects a shared vision between Matrox Video and Amagi: empowering the industry to adopt software-defined architectures that reduce complexity, improve scalability, and unlock new operational efficiencies for the next generation of broadcast infrastructure.
About Matrox Video
Matrox Video is a global leader in video technology. Featuring a complete portfolio of best-in-class hardware, software, APIs, and SDKs, Matrox Video enables OEMs, system integrators, value-added channel partners, and end users to push the boundaries of video innovation. Serving the AV/IT, broadcast, and emerging markets for over 45 years, Matrox Video is synonymous with quality, performance, interoperability, and support. Matrox Video’s legal entity is Matrox Graphics Inc., part of the Matrox Group.
About Amagi
Founded in 2008, Amagi Media Labs Limited (www.amagi.com) is a cloud-native SaaS platform serving the global media and entertainment industry. Amagi enables media companies to launch, manage, distribute, and monetize live, linear, and on-demand content across cable, OTT, and FAST platforms without investing in traditional broadcast infrastructure. Its diversified platform, which includes Streaming Unification, Monetization & Marketplace, and Cloud Modernization, allows media companies to run end-to-end content operations, get comprehensive distribution reach, and offer monetization capabilities across streaming-led environments. Amagi is one of the few players in the media technology space that offers end-to-end, AI-enabled solutions across the video value chain. Amagi manages 9,000+ channel deliveries across 300+ distributors in 40+ countries, helping media companies build audience value using its cloud-native platform.
Media Contacts:
Kelli Neve-Read
Bubble Agency, EMEA
Peggy Blaze
Bubble Agency, North America
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