International channel Clubbing TV selected PBT EU to integrate interactive TV content in full HD for RosTelecom broadcasts and its Clubbing TV Russia localization

International channel Clubbing TV selected PBT EU to integrate interactive TV content in full HD for RosTelecom broadcasts and its Clubbing TV Russia localization


PBT EU nailed localization expectations required for Clubbing TV Russia



International channel Clubbing TV selected PlayBox Technology’s AirBox Neo from PBT EU to launch “Clubbing TV Russia” on interactive TV in HD. A twenty-four-hour lifestyle and dance music platform, the channel is now being broadcasted on RosTelecom with 25% of the playlist in the Russian language.


Clubbing TV produces stunning and energetic interactive content including live weekend broadcasts for key titles such as “Live DJ Set” and “Clubbing Experience”. These vibrant shows are produced within a multi-camera full HD production environment and recorded in the best festivals and concerts worldwide and at Clubbing TV’s Paris studio.


The localized Russian version of Clubbing TV originated following a strategic partnership with Russian production and sales agency Media4you, and covers several hours of locally produced weekly magazine, interview, and DJ set programs, popular with fans of electronic music and club events and appealing to a younger audience. Electronic music is the fastest growing music genre in the world, and its DJ artists and festivals are thriving in Russia, appealing to a lively audience and predominantly millennial generation.


Sales Director at PBT EU Alexander Stoyanov notes, “Interactive TV enables viewers of all ages and interests to find the content they want to watch. Furthermore, the multi-screen function means that content can be viewed simultaneously on different screens, without causing interference with others in the same household.
Our job at PBT EU was to ensure that the live feed was ingested and integrated into the actual daily playlist via PlayBox’ AirBox Neo, and then delivered to the viewers on time. The project is still progressing well across automation, back-up solutions and synchronisation tools. We are proud to enthusiastically support Clubbing TV in all their ventures as they continue to offer compelling and entertaining content for an exuberant crowd.”


General Manager at Clubbing TV Nikolay Nachev explains further, “Our customers offer Clubbing TV to their subscribers, so we needed to guarantee that we could provide a solid and stable turnkey solution to over millions of potential Russian new subscribers.” Adding further, “This a tremendously important market for us, and we needed to feel confident that the final deliverables would be reliable and consistent, and at such short notice to meet high-pressured timescales we were up against.”


Stephane Schweitzer, Clubbing TV’s CEO and Founder goes on to confirm why PBT EU was chosen to broadcast their linear HD TV channel to RosTelecom in Russia, “PBT EU was the company that met our expectations by far, and they proved to be the most dependable and perfect choice for us. Their support team are highly professional, and we communicated with them daily throughout the migration and feed synchronisation across numerous servers in each territory. PBT EU really made it so easy to set up AirBox Neo and it’s extremely intuitive to manage. Integrational interfacing with a third-party scheduling system was a real technological challenge, which PBT EU helped us overcome with sheer professionalism and know-how. We were in good hands and this project stands out as being a great success thanks to the expertise of the brilliant PBT EU team.”


This is a very exciting time, with Clubbing TV’s portfolio now including over 1200 titles with 300 hours of HD, and already 100 hours of 4K content. They are now working on a similar set up for Clubbing TV India.
View the latest Clubbing TV Russia Showreel:



About Clubbing TV
Clubbing TV is available worldwide in native HD and in English. It is the brand of the millennial generation and the first global Lifestyle TV channel exclusively dedicated to live & coverage of DJs events, international dance music, club culture, clubbing destinations, festivals, and concerts from around the world. Our 24/7 channel brings the best live events, DJs, music videos, lifestyle programs and party reports from the hottest dance floors and electro festivals worldwide. Clubbing TV makes dance music available in more than 80 million households in 30 countries with 20 exclusive shows representing all electronic music styles and flavours. Clubbing TV broadcasts every week more than 2 hours of live shows & concerts and 4 weekly exclusive shows with full social media interaction. Our Clubbing Experience show, live from concerts and festivals, our Live DJ Sets, our TOP Charts, and our insane talk show “The Big Bad Bass” are just a small preview of Clubbing TV’s exclusive premium content. Visit


About Media4you
In the pay-tv industry in 2016, a new company was created by a team of professionals: Media4you. The managers of Media4you have a lot of experience not only in the Russian media business but also abroad. They carry out their activities in the following areas: the launch of new quality TV channels on the Russian market (licensing, legal support, distribution, development), the research of content and analytics of media market, as well as marketing and promotion of TV channels as joint actions with operators. Visit


About RosTelecom
PJSC “Rostelecom” is one of the largest national telecommunications companies in Russia and Europe, present in all segments of the communications services market and covering millions of households in Russia. Rostelecom is an undisputable leader of the broadband and pay-TV markets in Russia with over 12.6 million fixed-line broadband subscribers and over 9.4 million pay-TV subscribers, over 4.6 million of which are subscribed to Rostelecom’s IPTV services. Visit



About PlayBox Technology EU (PBT EU)

What they do – PBTEU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment.

Who they are & Product Line – PBTEU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof.

A Global Company – PBTEU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place. Visit

Follow on Twitter @PBT_EU


PBT EU Media Contacts
Alexander Stoyanov, Sales Director & Partner
PlayBox Technology EU
+359 2 439 21 90


Follow me
Content Creation Director at Radiance Communications
Communicating inspiring news and views about innovative cutting-edge technology and the most talented people in film, broadcast, production and post-production.
Follow me
Broadcast Beat - Production Industry Resource