September 23, 2025 – SMPTE, the global organization that has set the standard for motion-imaging technology for more than a century, has appointed Bubble Agency, the international PR, marketing, and events specialist for the media and entertainment technology sector, as its global PR agency of record. Bubble will provide strategic communications support for SMPTE and its flagship event, the SMPTE Media Technology Summit, as well as SMPTE’s upcoming 110-year anniversary celebrations in 2026.
Founded in 1916, the Society of Motion Picture and Television Engineers (SMPTE) has been recognized worldwide as a prestigious membership organization and the preeminent standards body for the motion picture, television, and professional media industry. Its members include thousands of engineers, creatives, technologists, and executives who have shaped the future of storytelling through innovation in imaging, audio, and beyond.
“Bubble Agency’s international presence, deep knowledge of the media technology sector, and proven ability to raise the profile of industry leaders make it the ideal partner to support SMPTE during this exciting time,” said Sally-Ann D’Amato, Executive Director at SMPTE. “With the Media Technology Summit next month and our 110th anniversary next year, we look forward to working with Bubble as we share our story with a broader global audience.”
Bubble Agency was selected for its global reach and longstanding experience in the media technology sector, working with leading brands such as Amagi, Globecast, Matrox, and Ross Video. Bubble’s remit includes building awareness of SMPTE’s programs, fostering engagement with industry stakeholders, and promoting the 2025 SMPTE Media Technology Summit. This year’s Summit takes place October 13-16 in Pasadena, California and will feature new programming, including a dedicated Global AI Standards Day, designed to address one of the most transformative trends shaping the media technology sector.
“As one of the most respected organizations in the media and entertainment industry, SMPTE has played a pivotal role in shaping the technologies and standards that underpin modern storytelling,” said Kim Willsher, VP of Strategic Accounts, Media Technology at Bubble Agency. “We look forward to using our global expertise and experience in the media technology sector to elevate SMPTE’s voice, highlight the exceptional programming at the Media Technology Summit, and celebrate an extraordinary 110 years of achievement.”
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