- ENGAGE enables Internet TV operators to automate, control and manage marketing campaigns through direct messaging, In App communication, external advertising platforms and social media networks such as Facebook, Twitter and Instagram
- ENGAGE drives user acquisition, ensures revenue conversion and improves customer retention – critical in the Internet TV industry which has both high customer acquisition costs and churn rates
- ENGAGE combines marketing automation with media content management integration to empower all online media distributors with automated marketing capabilities till now only enjoyed by the world’s most sophisticated service providers
Hong Kong, 6th September, 2017 – Diagnal (IBC stand 14.N02), specialists in technology solutions for Internet TV service providers, today announced that IBC2017 will see the worldwide launch of its ENGAGE solution. ENGAGE enables operators to automate innovative social media and direct communication marketing campaigns that drive user acquisition, ensure revenue conversion and improve customer retention.
The innovative ENGAGE marketing platform uses data and behavioural analytics to create and manage real-time targeted marketing campaigns using direct communications and social media networks. By creating targeted and personalised marketing, the ENGAGE platform allows Internet TV operators to reduce both user acquisition costs and subscriber churn.
ENGAGE functionality includes: management, delivery and reporting of targeted acquisition ad campaigns; personalized user on-boarding; customer engagement; driving referrals through social media and key insights delivered through intelligently designed user configurable dashboards.
“Internet TV operators are in a tough place – they have to grow fast to stay alive in an incredibly competitive environment,” says Reuben Verghese, Diagnal CEO. “By launching ENGAGE at IBC we are enabling those providers to meet this challenge and stay ahead of the game by automating at scale the process of winning and retaining paying customers. While there are many marketing platforms out there, none targets the specific needs of the Internet TV industry. ENGAGE provides Internet TV operators with the ability to increase the success of their messaging through targeting and content ready campaigns that are deployable through multiple marketing channels and on multiple devices”
Visitors to the Diagnal stand at IBC (#14.N02), will be able to see fully featured demos of the ready to deploy ENGAGE platform, showing how ENGAGE uses big data, machine learning and behavioural marketing techniques to target potential paying customers at the right time with the right message.
“The terrific level of expertise we’ve developed while helping Internet TV operators to succeed in the incredibly challenging APAC market over the past ten years, has enabled us to design and build ENGAGE so that Internet TV operators can now grow audiences globally using their own platforms while also making the most of every dollar of external marketing spend,” concludes Verghese.
ENGAGE joins the other Diagnal solutions on show at IBC, which are:
- IMAGINE – A proven UIUX design methodology that enables you to quickly get from Internet TV concept to a development ready design
- CREATE – Applications Development and Systems Integration solutions that help you launch an Internet TV service on time and ready to scale – encompassing fully featured video players, applications and middleware
- KNOW – Event tracking and big data analytics that provide a 360-degree view of how your digital media business is really doing. Provides the insights you need to make better decisions.
Make sure you visit Diagnal at IBC Show 2017 to see the latest products and solutions on display (Hall 14, Stand N02 – Amsterdam, 15-19 September 2017).
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