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QYOU launches Heads Up Daily (HUD) esports format on Instagram TV


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QYOU Media today announces it has extended the reach of its HUD format by introducing HeadsUpDailyTV on IGTV, Instagram’s TV platform launched in June 2018. IGTV aims to deliver long-form formats optimized for mobile viewing to its user base of 1 billion. HUD’s launch on the platform dramatically bolsters its global reach, allowing millennial and Gen-Z audiences to access the best esports entertainment and news on-the-go wherever and whenever.

Launched last year, HUD is the destination for all things relating to esports and video game culture and already reaches 500,000 viewers. Each daily episode of HUD includes an exciting line-up of guests – from esports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, esports top plays, and all of the hot topics in the world of gaming. New episodes will be available on IGTV each weekday in a vertical video format that can be easily watched from mobile devices.

Esports has exploded in recent years and is estimated to reach an audience of 427 million globally by 2019. Popular with millennial and Gen-Z audiences, under-35s make up 73 percent of all global esports fans. The new HeadsUpDailyTV channel launches ahead of the largest global esports tournament – The International Dota 2 Championships – which takes place in August, 2018.

Curt Marvis, CEO and Co-Founder of QYOU Media, commented: “Esports is a growing phenomenon and one that HUD has a leading edge on as one of the major sources of entertainment and news surrounding the players and tournaments. HUD is most popular with younger, mobile-first audiences and therefore bringing the format to channels like IGTV is crucial to expanding the audience reach. Instagram just hit 1 billion active users this month, providing huge potential to grow the HUD audience and drive sponsorship opportunities in the future.”

HUD is licensed to World Poker Tour (WPT) Distribution USA and is also available on Super Channel’s GINX Esports TV Canada.


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