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UNITED STATES PROPOSES ATSC 3.0 AS INTERNATIONAL DIGITAL BROADCAST STANDARD


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U Considering World’s First IP-Based Broadcast System

 

The United States of America has proposed to the International Telecommunication Union (ITU) adoption of the ATSC 3.0 digital broadcast standard for use by all countries in the world.  The proposal is the first major step in the evaluation process for worldwide acceptance of the standard.

The U.S. delegation proposed ATSC 3.0 – the world’s first Internet-Protocol-based television broadcast standard – to a Working Party of Study Group 6 of ITU’s Radio communications Sector, which develops and maintains worldwide recommendations, reports and handbooks on the broadcasting service. The U.S. effort was actively supported by the South Korean government delegation with significant assistance from the Korean Electronics and Telecommunication Research Institute.

Developed by the Advanced Television Systems Committee, the ATSC 3.0 standard has been adopted in both the United States and the Republic of Korea.  The suite of voluntary technical standards and recommended practices represents very significant enhancements from the original ATSC 1.0 standard adopted in 1996.  It will provide an alternative to other digital terrestrial television standards including the European DVB-T, Japanese/Brazilian ISDB-T, and Chinese DTMB platforms.

“We’re delighted to begin this process and look forward to an expedited consideration so that other nations can confidently implement this remarkable new standard,” said U.S. delegation spokesman Larry Olson, Assistant Chief of the Global Strategy and Negotiation Division in the International Bureau of the Federal Communications Commission.

In offering the new standard as part of an existing recommendation for second-generation digital platforms, the United States noted that the ATSC 3.0 standard is designed to deliver improvements in performance, functionality and efficiency so substantial to warrant implementation of a non-backwards-compatible system. The IP-based standard, with its higher throughput capacity, can deliver:

  • Enhanced quality for audio and video services,
  • Robust mobile reception on a wide range of devices,
  • Improved spectrum efficiency,
  • Advanced emergency information,
  • Personalization features, and
  • Interactive capabilities.

Jerald Fritz, Executive Vice President of ONE Media 3.0, presented the proposal on behalf of the U.S. delegation. “The Next Gen transmission standard will provide consumers with a host of new services and expand opportunities for broadcasters and service providers around the world,” he said, urging rapid adoption by the ITU. “By integrating broadcast and broadband services, ATSC 3.0 also can be part of the 5G transmission ecosystem for non-television data transmission services,” Fritz said.

In support of the new standard, the United States presented the ATSC’s Advanced Emergency Information Implementation Guide.  This document describes methods and examples for implementing the standard’s critical emergency-related capabilities – life-saving services that are expected to be of particular interest both to countries upgrading their digital systems and those still migrating from analog to digital broadcasting.

The ATSC’s 2019 Board Chairman Lynn Claudy of the National Association of Broadcasters called international acceptance ATSC 3.0 “quite appropriate given the extensive work of engineers from around the world to craft this state-of-the-art standard with built-in capabilities to evolve as the markets warrant.”

Several additional ITU Reports and Recommendations were identified to be modified, reflecting the new ATSC 3.0 standard.  Accelerated action on the U.S. proposal is expected at the next ITU working party meetings in July.

About the ATSC:
The Advanced Television Systems Committee is defining the future of television with ATSC 3.0 next-generation broadcast standards.  Founded in 1983, the ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 130-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries.  www.atsc.org.

 


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Curtis Chan

Curtis Chan

Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.0 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and start-up companies, a market/technology analyst, and has three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan is celebrating his 12th year as a Board of Director for the Fullerton College Foundation and recipient of the 2017 President’s Award for Outstanding Service in Business; 17th year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute and Center For Innovation and Entrepreneurship, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, Senior Editor for Broadcast Beat and AV Beat Magazines, past Senior Editor for Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 30 years.

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Curtis Chan