WaterBear Network, the free streaming platform dedicated to sustainability and the future of the planet, has announced the continued expansion of its linear FAST channel on Samsung TV Plus across Spain and Italy.
Available to Samsung’s Smart TV and select Galaxy device users, viewers of the linear channel will have access to WaterBear Network’s award-winning original content.
This follows the successful launch of WaterBear Network’s first FAST channel on Samsung TV Plus in the UK, Netherlands and Sweden in March. As the European expansion continues, WaterBear Network’s impact-generating content can now reach a growing ecosystem of like-minded, value-driven consumers.
WaterBear Network is available across 194 countries and produces inspirational and award-winning original content, spanning biodiversity, community, circularity, climate action and sustainable fashion. Founded by the Executive Producer of Oscar-winning My Octopus Teacher, Ellen Windemuth, WaterBear Network’s content connects viewers with critical global issues and the campaigns of more than 100 NGOs.
With the average number of paid content subscriptions per person growing in many markets, FAST channels are winning a growing share of viewing hours as a free-to-watch alternative source of content. The format provides WaterBear with a direct-to-consumer channel beyond broadcaster-operated platforms reaching audiences across the ever-growing installed base of Smart TVs.
Samsung TV Plus is free TV, with no subscription, no sign-up, no additional device, or credit card needed. Pre-installed on all 2017-2021 Samsung Smart TVs, and available for download from the Google Play and Galaxy Store on Samsung Galaxy smartphones and tablets in select territories. Samsung TV Plus instantly delivers an ever growing number of free channels across multiple genres including news, sports, entertainment, and a video on demand library of your favourite movies and popular shows. The free, ad-supported video service is available in the UK and 15 other European territories through an internet connection.
Head of Distribution at WaterBear Network, Oliver Taprogge, commented, “Following our launch in the UK, Netherlands and Sweden we’re delighted to be launching our FAST channel on Samsung TV Plus in Italy and Spain. Content producers, channel owners and device manufacturers must utilise the entire ecosystem to provide audiences with the content they want, where they want. The rise of FAST channels speaks to the change in content consumption. Samsung is at the forefront of this and the perfect partner to ensure our content inspires and educates their viewers.
“The expansion of this partnership highlights the powerful selection of content on offer and the growing desire of consumers to view content that speaks to their own values. With the WaterBear platform now already available across 194 countries, this European expansion is a major step in sharing the world’s most important social and environmental stories.”
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