Demonstrations at Technology Pod T5, conference session with Sky, and SMPTE participation highlight IP transformation for UK broadcasters
Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show (MPTS) 2026, the UK’s largest trade event for broadcast and media technology, taking place May 13 to 14 at Olympia London.
Zixi will present live demonstrations on its Technology Pod T5, located against the Broadcast Technology Theatre, host a conference session featuring Sky, and participate in the SMPTE Media Technology Conference Europe. These activities will highlight how broadcasters are modernising infrastructure, automating master control, and creating new commercial opportunities through IP delivery and dynamic market switching.
“MPTS is the most important broadcast technology event in the UK and a key opportunity to engage directly with the engineers and operators driving change across the market,” said Marc Aldrich, CEO, Zixi. “UK and European broadcasters are moving toward IP-based workflows to improve flexibility, increase automation, and open up new monetisation opportunities. At MPTS, we will demonstrate how these workflows are operating at scale today.”
Live Demonstrations at Technology Pod T5
At Technology Pod T5, located next to the Broadcast Technology Theatre, Zixi will showcase the Zixi Platform across key workflow areas, including:
Dynamic market switching for real-time regional content replacement, rights management, and targeted advertising
Automated master control and live-to-slate workflows powered by ZEN Master orchestration
End-to-end IP contribution and distribution as an alternative to satellite delivery
Multi-protocol interoperability, with a significant portion of platform traffic delivered over non-Zixi protocols
Mission-critical delivery capabilities including hitless failover, encryption, and sub-second latency
Zixi experts will be available to discuss hybrid cloud architectures, satellite transition strategies, and approaches to building reliable broadcast workflows.
Zixi Hosts Conference Session Featuring Sky
Session: Automating Essential Master Control for Live Events in the Cloud
Date/Time: 13v May 2026 | 11:00 to 11:30
Location: Broadcast Technology Theatre
Speakers:
Chris Fellows, Director of Global Solutions Engineering, Zixi
Chris King, Principal Architect, Sky
In this session, Zixi will host Sky to discuss how the broadcaster delivers more than 6,000 live sports events each year using a cloud-based IP workflow. Topics include live-to-slate switching, stream conditioning, AWS scaling, ad insertion control, and Time Addressable Media Store integration. The session will show how automation supports reliability and operational efficiency at scale.
Market Switching as a Revenue Driver
A key focus of Zixi’s presence at MPTS will be dynamic market switching, enabling broadcasters to:
Deliver localised feeds across regions
Manage rights boundaries in real time
Insert targeted advertising and replace programming dynamically
Zixi will highlight real-world deployments that show how IP-based workflows support regional content strategies and new revenue opportunities.
Participation in SMPTE Media Technology Conference Europe
Session: Delivering Value with Media Technology Innovation: Real-World Workflows and Outcomes
Date/Time: 13 May 2026 | 12:15 to 12:45
Evan Statton, Vice President of Product Strategy at Zixi, will join industry leaders to discuss how media technology is delivering operational and commercial results.
Visit Zixi at MPTS 2026
Zixi will be exhibiting at Technology Pod T5, located against the Broadcast Technology Theatre, at Olympia London on 13 – 14 May 2026.
To schedule a meeting or demo, contact sales@zixi.com.
